Give Gas the Bird Campaign
Overview
With a higher demand of electric and micro-mobility vehicles due to high gas prices, Bird saw an opportunity to increase consumer products through launching a social campaign.
Design
From start to finish, I led the creative portion of the campaign with collateral including designing for billboards, blog, email, Instagram and social channels, in-app messages, and press.
The Climate
With gas prices on the rise and nearly 25% fewer adults willing to pay full price for it, e-bike and e-scooter rentals, rebates and retail opportunities are becoming more important than ever.
Strategy
To create a friendly experience, we introduced a mascot to showcase the frustrations of high gas prices and environmental hazards.
