Healthline.com Brand Refresh
Overview
Healthline is the number one leading health information site in the U.S. with 72.9 million unique monthly visitors (as of early 2020). The brand has grown to become more empathetic and authentic as design grew in importance for our users.
Design
Being a part of the editorial team, I worked with a handful of designers and photography editors to work and continue to enhance and engage our audience.
Audience
Healthline.com targets a diverse audience seeking reliable health information across various topics, including general health, specific conditions, and lifestyle choices, prioritizing inclusivity and accessibility.
Identity
Our writers create accessible, jargon-free content that combines evidence-based information with a compassionate tone. They offer practical advice on health topics while maintaining a balanced and impartial approach to controversial issues.
