More Beans Please! Campaign
Overview
Greatist partnered with Bush’s Beans to encourage healthy habit and eating, using the tagline “More Beans Please!”. Bush’s Beans provided sponsorship towards Greatist’s affiliated content under the Nutrition vertical.
Design
As an Editorial Designer I had the opportunity to work with partnerships such as one with Bush’s Beans, where we conceptualized, pitched, then created collateral for web and social.
Campaign
This social campaign included a feature page on Greatist with its own custom landing page with affiliated content, three recipe videos, visuals to support our social channels, and consumer ads for our social channels and parent site (Healthline).
Process
The team started with designing for the site’s banner image, since it was a priority to showcase the content. Three concepts were then developed and sent to the Bushs Beans’ team. We decided to go with the photography approach due to its accuracy of communicating imagery that would be on the site.
